Or what is the pre-chemical hair treatment?

Chemical treatment can be quite aggressive for hair health, because exporting products and appliances such as blow dryers and dryers ends up losing hair mass.

To avoid a dry and brittle effect on strands, specialists recommend the use of a pre-chemical treatment, which prepares the hair to receive straightening or discoloration, for example, creating a true reconstruction of the hair's couro até as pontas.

Why is a pre-chemical hair treatment important?
Now you have a general idea that this is a pre-chemical hair treatment, but why is this step important? In response to the question, it is necessary to understand that this procedure is recommended, above all, for people who do any chemical procedure, since its main objective is to strengthen and prepare the hair fiber to receive new potentially aggressive substances.

In this respect, we can mention at least three benefits that pre-hair chemistry generates for your hair:

more resistance to the hair fiber, which will be exposed to new chemistry;
diameter hook and capillary mass;
Prevention of chemical cutting and elastic hair.
Therefore, for clients who do not want to have their hair broken and subjected to something like a chemical cut - when the strands begin to fall after very aggressive procedures -, it is ideal to invest in hair pre-chemistry, reconstructing and enhancing resistance, thus giving an incredible and longer lasting result

Pre-Chemistry Kit

• Excellence Acidifier 250g

• Excellence Mask 500g

• Excelência Hydrolyzed Liquid Keratin 250g

Excellence Acidifier:

PRINCIPAL COUNTRIES

LATIC ACID

Considering its multiple functions (hydration, pH regulation, umectação, antimicrobial agent), or
Lactic acid and lactates are the ideal ingredients to formulate a base for the products.
cosmetic products. Among the benefits of lactic acid on hair we can mention its function of regulating the pH of hair. Deixa
or hair that is more outlined and without frizz. When summer is hot, it is worth deciding what lactic acid can
Leave open spaces in the hair cuticle, something common in chemically damaged hair. Alem
Disso, or use of lactic acid does not increase hair mass. Isso gera uma restruturação da fiber e
It alters the ionic charge of hair molecules, making them more resistant and shiny.

MURUMURU BUTTER

Murumuru butter helps hair regain elasticity, deeply hydrating. Melhora
Flexibility and strength of hair, together with protection against environmental damage. Além disso, suas
Antioxidant, antibacterial, anti-inflammatory and anti-allergic properties work effectively.
to prevent the cables from breaking.

CASTOR OIL (CASTOR)

Oil obtained from selected seeds of the “Ricinus communis” plant.
The plant contains between 45 and 55% oil. Due to its anti-inflammatory and moisturizing properties, oil
Castor oil can also be an effective treatment for dandruff caused by seborrheic dermatitis and
peeling. It also helps to strengthen the hair and hair growth.

COCONUT OIL

The emollient properties of coconut oil have become a popular option for cosmetic products.
It is used to hydrate and soften hair. Therefore, it helps to strengthen the hair, protects against hair loss.
of protein in the hair fiber and helps retain moisture in the hair, leaving it moist and hydrated for longer.
tempo

D-PANTHENOL

D-panthenol is a vitamin called provitamin B5. It is present in our skin, in our hair.
It is essential for the health, healing and softness of hair and epidermis. Therefore, the products with hydrated D panthenol, anti-inflammatory ingredients and super soft, frizz-free hair and double pontas

Excellence Mask:

PRINCIPAL COUNTRIES
LACTIC ACID: considering its multiple functions (hydration, pH regulation, umectação, antimicrobial agent)

D-PANTHENOL : D-panthenol is a vitamin called provitamin B5. It is present in our skin, in our hair

COCONUT OIL: The emollient properties of coconut oil have become a popular option for cosmetic products.

SHEA BUTTER Softens and hydrates hair and is ideal for treating dry and fragile Afro hair . Sunscreen: creates a layer that protects against attacks caused by ultraviolet rays. It is also ideal for protecting dyed or chemically treated hair. 

EXCELLENCE HYDROLYZED LIQUID KERATIN:

It is obtained by hydrolysis of proteins in tri- or tetrapeptide form in proportions close to keratin.
human hair Rich in glycine, cystine and cysteine, essential amino acids for hair, tracing
uniform and healthy growth. Increases the support and shine of the hair,
providing easier penteado, reducing hair rotation, leaving hair stronger,
soft and silky